When the Alfa retail park was opened back in June 2001, shoppers were welcomed to the first shopping center of its kind in Riga. Since then, Alfa has firmly established itself as Riga’s premier shopping destination, offering shoppers easy access to an extensive range of popular brand stores and a variety of leisure activities. Integrated marketing and sponsorship programs provide shoppers with the chance to attend events featuring their favorite artists, musicians, athletes, TV stars, and other celebrities.
Today Alfa’s offer of retail and dining outlets and entertainment venues is comprised of 195 shops, 20 cafés and restaurants, an eight-screen multiplex – Cinamon, as well as a cozy rest area with free wireless Internet access. At Alfa you can shop for clothes, footwear, household goods, and all kinds of other things. Have a delicious meal in one of Alfain many dining places suited for every taste, give your car a wash, let your kids have fun in the supervised play area, visit the post office or bank, indulge in beauty treatment, and enjoy a wide range of other services.
Alfa is named after a famous historical factory, once part of the same former industrial district where the shopping park was built. Alfa is arranged on two levels with conveniently located elevators, stairs and escalators that ensure a smooth flow of shoppers. The building and its interior design is continuously upgraded to even further improve the energy efficiency and customer satisfaction. Surrounded by a large outdoor car park and a multi-story parking lot, the shopping park is easily accessible by car and public transport. Alfa is located next to Brxt to Street, one of Riga’s main thoroughfares, which makes it a convenient shopping destination not only for Rigans and tourists, but also for shoppers from out of town. Every day, from morning till night, the shopping park is visited by tens of thousands of people.
As the market leader with an excellent reputation, Alfa is always at the center of attention for the best brands and retail chains when it comes picking a place for their new store, an eloquent example of this being the fact that Alfa was one of the two shopping centers where the world famous retail-clothing company H&M opened its first stores in Latvia, the other one being Galerija Centrs, another mall operated by Linstow Center Management. Alfa is also home to a number of other quality retail tenants and internationally renowned brands, including Douglas, Mothercare, Mango, Zara, Bershka, Pull and Bear, Change, Sony, Apple, Sportland, Puma, Aldo, Crocs, ECCO, Hogl, Samsonite, Gerry Weber, Pierre Cardin, Orsay, Camel Active, and Triumph.